Retail shops have merchandisers that are employed by different firms to ensure that shelves are well furnished and displayed with their products. it is important to understand that, the layout of products on the shelves can make customers to buy more of them. Unique displays present a competitive advantage over business rivals. Merchandising has been revolutionized by new technology.
Marketing has continued to change as technology improves. Inventory control and product display has been revolutionized by merchandising software. Android and IOS phones has resulted in a new way of managing marketing information in retail stores. Managers have a real-time connection to every retail shop where they have their goods through the data relayed to them.
This technology allows the managers to know the quantity of stock that has been ordered by the stores and the one that has been returned. This software ensures that every store has adequate inventory.
Staff on the field can connect with the office through the app and gives the necessary updates needed. This app eliminates manual data entry which is both costly and time consuming and thus allows the firm to deal with issues that affect the customer.
Firms can analyze market data with ease when using the merchandizing app. Information is gathered using standard questions and then used for strategizing on how best they can improve customer satisfaction and lead to enhanced sales.
Photos are taken portraying the display of the firms products and then organized into a collection which is critical for data mining when crucial decisions are to be made by the management. Firms instruct their merchandisers to take photos of their rivals shelves and save them in the app to aid in countering competition.
Companies track the commitment of the supermarket to ensuring they maintain the contractual agreement regarding display and pricing.
Merchandising mobile application contains a list of the stores that merchandise should attend. You can use GPS location tools to locate a store of interest. You can select the data you want to be displayed by searching. Plan your time using the app by organizing the stores which you are to visit on a particular day and then saved. It is an appropriate scheduling tool as one cannot miss a single store as the app will direct you. Information about the number of visits made in a particular supermarket is available for all to see. Merchandizers app has an option where you can edit and include a new outlet. You can access the database where each customer’s information is available.
Managers can evaluate merchandisers performance by looking at the data of the employee on the app. Employees can transmit their job reports with photos.
You can operate the software when its offline. This is because one can just rely on information that has been saved on the app.
Standardizing of merchandizers work is possible when using this app. There is a manual which detail how goods should be displayed.